The uprising online opportunities have made payment
gateways an essential element of the online economy. In order to ensure safe,
secure and streamlined transactions, online payment gateways are utilized by
merchants. Any merchant, who does online
selling and has en e-commerce or business website, needs to have a reliable merchant
payment gateway seamlessly integrated into its business portal. This helps them
in flourishing their business by increasing customer service, reducing late
payments and making more profits. While there are others modes of receiving
payments, this becomes a bit lengthy, tiring and even insufficient, as modern
tech-savvy customers prefer making cashless payments, including e-wallet, cash
cards, debit or credit cards and through other modes (if any).
Payment gateways are often confused with merchant
accounts. To take payment online you need to have both, a merchant account and
a payment gateway. A merchant account is where the money stays on hold before
getting deposited into the bank account and the role of payment gateway is to
simply approve or decline your transaction. If into an e-commerce business, you
will need both merchant account and payment gateway for accepting cards online.
If you are yet to integrate your e-commerce business with
a featured payment gateway, then you may run with the risk of diverting the
visitor flow towards your competitor’s website. Hence, you should start getting
one for you soon.
For
choosing the best one, follow the below mentioned tips –
· Choose
one basing on your needs – The end results of integrating payment
gateway should satisfy all your needs. Many payment gateways come with fixed
monthly fees, others charge on the basis of financial transactions your
e-commerce does. So, you should choose one that is affordable and do not make
you cost more. You can also go for a payment gateway even if you market through
brick-and-mortar stores, but here you will need to have two different merchant
accounts.
· Research
– The
merchant payment gateway
account is going to be a part of your online business website for a long
period, hence, finding the right one is highly crucial. The payment gateways
have a fully transparent operating mode with no hidden charges, while others
can have a lot of hidden additional charges to draw money out of your wallet.
Hence, before opting one, compare the fees structure of some major payment
gateways and choose wisely.
· Look
for Customer-Friendly Features – The best payment gateway
service providers offer a great of set of features that contribute towards
higher success rates and provide greater customer satisfaction. They provide
you auto-retry and smart routing features, SSL security and comply with PCI DSS
standards.
Ipaydna.biz
How Merchant Credit Card Processing Service can offer multi-modal payment options to the customer
such as debit card with ATM pin, Internet banking, debit or credit cards, etc.
Key
Features:
· Easy
customization – Payment pages are customized to align with
the look-and-feel of the merchant’s website.
· Platform
versatility – Faster checkout, superior customer experience
and integration with all shopping carts.
· Priority
routing – Integration with multi payment gateways result in higher
success rate.
· Unified
payment experience – Users can transact across multiple channels
and devices and for all card types.
Does the Ideal Payment Gateway Exist?
There is no such ideal payment
gateway that can get fit into the requirement of every online business. So,
choose one in sync with your business model, product and future plans. The best
gateway is a fusion of factors including user experience, innovation,
technology and security. Consider all these aspects and visit ipaydna.biz so
that your payment gateway does not hang up on you and your customers.
1 comments:
Very nice , Looking for your future update.
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